FARHAN’S STORY
We believe that sports can change lives for the better. Farhan’s story is a great example of this.
We also think that brands can aim for more than just rising their sales. They can bring real and interesting stories to the public. Stories that go along with their mission. Therefore they have the power to shape culture and communities.
STORYBOARD:
Farhan had been living in Germany for 2 years when we met him.
He had left his country due to death threat after collaborating with the American Army working as a translator.
Not being able to speak German at first, football was an easy way to break barriers and make local friends.
Meeting people on the field for a game on Sundays let him play again, meet friends, learn another language and build a small community for himself to belong to.