INSPIRATION:
I took inspiration from technology / science reports graphics with a dystopian touch. Yet I kept the colours and the images young, fresh and friendly to add a positive note.
BRIEFING:
Develop the look for a presentation that collects information and strategies for marketers who want to approach sustainability in their work.
DESIGN ELEMENTS:
Grey-blue combined with plastic textures was used as a background. The purpose was to give a feeling of the theme while keeping a neutral background that wouldn’t clash with the important elements like the text or images. Some text was also placed on top of images. In this case the image got a blurred effect that resembles glass, making text readable.
The electric-green was used to highlight the headlines or to add contrast through the secondary design elements.
