SO EINZIGARTIG WIE DU
Background:
Galeria, a department store that everyone knows. But what about an online store? This is exactly where we started our campaign. The aim was to show the target group that shopping at GALERIA is very easy to do online.
Idea:
The online campaign for the web shop celebrates the wide range of products the brand has to offer. Galeria.de is: As unique as you are.
HOME
LIFESTYLE
FASHION
FORMAT ADAPTATIONS and production planning:
We recorded vertically all scenes with just one camera. In order to be flexible with the format adaptations, we developed a block-based layout system.
All important information would need to be concentrated in the center (pink square).
For all special or non-standard formats we combined the blocks from different scenes. Resulting in a very playful layout that follows the rhythm of the music.