Yes sure, your truck is the most brutal beast on this planet ... But can you prove it?
Every year Mercedes Benz Trucks organises an international competition where a team of truckers get to win the price of Roadstars.
For the season of 2019-2020, we developed for them a simple but engaging landing page and a campaign to promote registrations for the contest all around Europe.
The Structure and Strategy behind the site.
The Process to register to compete was simplified through the design. Both for the competition and for “Blue Wheel Membership“ inside the Roadstars community. There were many touching points, along the page, that would lead to the registration form.
The design for the “Main” page was designed in block-layers style, where pieces of interesting information would be placed one after another by order of relevance.
We also made sure content from the Roadstars community page and the corp. Social Media channels were brought to the main page. The aim was to get users to learn about and get engaged with the community that already exists.
