#NORMALISEHEINZONEVERYTHING
Insight:
People make questionable sauce + food mixes. They make them happy although they might feel judged when in public.
Idea:
Jump on the #Normalise movement in social media and challenge people to be proud of their sauce choices. Because we are “Saucy not sorry”.
Campaign Phase 1 - Spark
We jumped on the Watermelon+mustard viral challenge on Tiktok. Responding to it with our campaign hero-video and the claim “Saucy not sorry“. Then challenging our fans to join our cause and share their own saucy secrets.
Campaign phase 2 - own & expand
We continue surfing the wave by: sharing the weirdest sauciest contributions from our fans, poking other accounts like Heinz Italy or responding to other brands who jumped into our challenge. For example True Fruits or Fisherman’s Friend DE.
